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Brand brand New hookup software Pure, designed by Russian studio Shuka, can be as transparent and blatant while they (presently) come

Brand brand New hookup software Pure, designed by Russian studio Shuka, can be as transparent and blatant while they (presently) come

By having a monochrome vagina for the logo design and striking black colored, white, and millennial red pictures of lollipops, gaping Georgia O’Keeffe-esque plants, and bondage masks, Pure appears like hardly any other dating application on the marketplace. Its no-nonsense visuals are designed to show the selling that is unique of this application, which broadcasts users for only an hour or so before it deletes their profile, thus motivating fast get-togethers as opposed to long-lasting dating.

But can the branding of a hookup software such as this result in the pursuit of no-strings-attached intercourse feel empowering?

Did it fight the slut-shaming who has historically trained ladies to trust they must be discreet about sexual interest?