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Online dating sites: The technology behind the attraction

Online dating sites: The technology behind the attraction

Ever wonder just just just what capabilities eHarmony, lots of Fish, real.com and PerfectMatch.com? We peek beneath the covers at online internet dating sites.

Whenever Joe wished to find love, he considered technology.

As opposed to spend time in pubs or hope that random dates resolved, the 34-year-old aerospace engineer enrolled in eHarmony.com, an on-line relationship solution that utilizes detailed profiles, proprietary matching algorithms and a tightly managed communications procedure to greatly help people find their perfect true love.

More than a three-month duration final autumn, Joe found 500 individuals who did actually fit their requirements. He initiated experience of 100 of them, corresponded with 50 and dated three before locating the right match. He is now joyfully in a relationship, and he says high tech played a big role in his success although he was skeptical at first.

(discover my weblog for lots more information on just exactly how Joe got the lady, high-tech design.)

Web sites that are dating the love machines regarding the internet, and they’re big company. eHarmony and comparable internet sites received 22.1 million unique site visitors during just one single month, December 2008, in accordance with comScore Media Metrix.

And unlike many networking that is social, they actually generate income — the most truly effective sites bring in hundreds of millions each year, mostly in membership costs.

These internet dating services run for a inquisitive mixture of technology, technology (some express pseudoscience), alchemy and marketing.