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Internet dating app Tinder gains popularity among university students

Internet dating app Tinder gains popularity among university students

There’s a kind that is different of happening on campus that doesn’t include dining halls.

Centered on a “hot or perhaps not concept that is” Tinder is an online relationship app that matches people inside the area by having users swipe directly to show interest or even a swipe kept to reject. Since its inception 17 months ago, Tinder, as well as other internet dating apps such as for instance Grindr, Hinge and Twine, has received a growing existence on university campuses.

Developed by USC alumni and co-founders Sean Rad and Justin Mateen in 2012, Tinder was first launched at universities, starting at their alma mater september.

Mateen said they strategically aimed the application at a university demographic simply because they knew the software would be successful if it resonated with university students.

“College is just a very social environment, and pupils are sponges for taking in information,” Mateen stated.